A digital marketing specialist is an expert with a varied collection of digital skills, involved in the promotion of a site (product or services), utilizing all available digital marketing channels on the internet. He/she must also have a comprehensive understanding of all Digital Marketing disciplines and tools. These professionals make their reputation through awards and recognitions, and many times display their expertise by giving speeches at national as well as international business or conference events. Digital Marketing is widely used by website owners, and many businesses nowadays use digital channels to enhance their presence on the World Wide Web. It is believed that Digital Marketing helps in better targeting of prospective customers and helps them make informed decisions.
The major activities included in Digital Marketing are Search Engine Optimization (SEO), Pay per Click (PPC), Pay for Inclusion (PPC), Social Media Marketing (SMM), and Branding. SEO refers to strategic planning and methods that focus on the search engine marketing of a particular site, which in turn, would increase the chances of attracting relevant traffic. Pay per click is another popular form of Digital Marketing that involves costs. With this, the marketer makes his offer and invites the visitors to click on the link thus making the sale. This method has been effective in bringing large volumes of traffic and thereby the desired target audience would be reached.
Pay-per-click is considered as one of the most important digital marketing specialists because this method allows the marketer to determine the exact keywords, which will help them to attract a specific group of target consumers. SEO, on the other hand, helps in popularizing a brand by increasing its visibility, and relevance. It is done by optimizing sites through search engines. Social media marketing is another popular method that helps in popularizing a particular brand or product and hence popularize it among a wider target audience. It is done through the social media platforms such as Facebook, Twitter, YouTube and many others.
Pay per impression is the third method in the list of digital marketing specialists. This is considered as an effective and popular way to engage with the prospective customers. It is done through paid advertisements that are displayed on popular websites. These landing pages usually contain different offers from different companies and hence grab the attention of visitors. One way of gaining huge amounts of leads is through Email marketing whereby marketers embed a prewritten email message in the body of an email and send it to their clients. This is one of the most popular and cheapest ways to generate leads.
Lastly, social media is one of the most important sources through which Digital Marketing Specialists can promote their businesses. They do this by engaging with their clients and prospects through social media. The advantages of this include building relationships and trust in the short-term and acquiring large volumes of leads over a long-term period. The disadvantages of Social Media are the large costs involved such as paying for the service every time someone makes a remark or likes your page; lack of control when it comes to shutting down accounts prematurely; and a risk of the brand name becoming generic because you will be forced to conform to the users’ wishes if they want to see your posts.
The job description example above is only one form of what a digital marketing specialists actually does. A good number of them are able to execute several tasks that would help improve the search engine ranking of the client’s website. Hence, it is important to note that this job description is just a guideline that will help the recruiters in hiring the best digital marketing specialists.